Some of the music magazines displayed include: Record collection, Uncut, Arctic Monkeys, Q,
XXL, B&S, Hammer, Classic Pop etc.
Newest music magazines are placed at the right hand side of the section to not detract the attention off popular magazines such as, XXL, B&S which, take up most of the section.
Furthermore, I've also acknowledged that the magazines which represent huge artists including, Drake, Big Sean and Sean Paul have very basic or minimal cover lines. For example, the B&S magazine on the left hand side exposing Sean Paul, consists of a huge empty space with no cover lines present. Publishers often use this technique to make the celebrity in the main image, the main priority and centre of attention.
Music magazines that link to the genre of Punk,Metal,Hardcore and Alt are positioned on the left hand side. Such magazines which relate to these themes include, Hammer, B&S, XXL and The Sound.
I've noticed that within most of the front covers, only half of the main image is displayed. I think that this technique is done to prevent certain popular magazines that display well known celebrities from, attaining too much attention. This makes it fairer for other magazines that may be less noticed to increase their brand recognition.
The mastheads of each magazine all have their own unique look which is appealing towards the audience. However, I've realised that most of the mastheads do not vary in colour as, they are either white, red or black.
In addition to, the front covers which expose popular artists are placed in front of the masthead; this is done to show that the celebrity within the main image is more important than the magazine itself.
Distribution of Magazines
Publishers are the organizations who create magazines such as, IPC, Dennis, Hearst, Warners and Image companies. Publishers use distribution networks to maintain their production of magazines and to finally send them to newsstands where the magazines are purchased by consumers. Distribution methods are important towards publishers because, it is vital process in order for magazines to be advertised, supplied; further recognized by the audience.
Such distribution methods towards publishers include, Sales Or Return, Freemiums, Electronic Subscription, Ezines Apps and Electronic brand extension.
Apps and Ezines
As digital media rapidly develops, many magazines are now available to be downloaded on apps via Smartphones or Ipads. This distribution technique is effective because, magazines can be easily obtained; downloading magazines on apps makes it easier for the user to read since, the magazine can be enlarged to its preferable size.
Ezines differ from the distribution method of apps since, Ezines are magazines which are displayed online within a specific website. Ezines consist of similar features to an actual magazine such as, turning over pages, adverts, images, cover lines and mastheads. Ezines are effective because, they are free therefore its consumers save profit from physically purchasing a magazine in a shop.
Examples of brands which use the distribution methods of apps and Ezines:
Nme is the oldest music brand which publishes its magazines on a weekly basis. NME was produced by Theodore Smythson; it was successfully launched on March, 1952. Each magazine produced through the NME costs an average of £2.40; its target audience often ranges from 15-34.One of the distribution methods used by the NME is through its very own website, otherwise known as via Ezines. NME advertises its magazines through its own website: http://www.nme.com/
This print screen from the NME website, indicates the electronic features of video clips and page numbers displayed above.
This 2nd print screen shows how NME can be downloaded as an app for Iphones and Ipads.
Sales and Return and Postal subscription
Sales or return is a distribution method in which, magazines are supplied amongst newsstands of stores. Sales or return is a beneficial technique towards retailers to the advantage that, unsold magazines are sent back to the distributor with no additional costs to be paid. As a result of this, the store conserves money and further attains greater space capacity.
WHSmith is an example of a retailer which uses the distribution method of Sales or Return.Postal Subscription is a distribution method in which, magazines are delivered to a consumers' home. Postal Subscription has huge advantages towards its audience. For instance, Postal subscription makes it easier for the audience to obtain magazines as, magazines are received directly to the consumers' home. To include, Postal subscription is often cheaper in comparison to Sales or return since, magazines are more likely to be sold at a fairly low price in order to attract more regular buyers.
Freemiums and Electronic Brand Extension
Direct distribution is a very common method which happens constantly around us. Direct distribution refers to, magazines being given out freely within busy public locations where the popularity is high; where consumers are easily attainable. The benefits of direct distribution to the audience is that, magazines are often given out for free; magazines are quicker to be distributed than Postal subscription.
On the other hand, the method of Direct distribution has a major downfall towards its distributors since, it is very difficult to attract the audiences' attention.
Electronic brand distribution differs from Direct distribution because, magazines are more likely to be displayed through online networking sites such as, Facebook, Twitter and Instagram. To include, with Electronic brand distribution magazines can also be given out through gigs, performances and other special occasions. The advantage of Electronic brand distribution towards
An example of a brand which advertises its magazines via Electronic brand extension is the Visionaire magazine.Visionaire magazine relates to American fashion; it was first issued within September 1999. Some famous celebrities that have enrolled in the V magazine includes Mariah Carey, Nicki Minaj, Beyonce and Kanye West.
Printscreens of Visionaire magazine (V magazine) being advertised through the social networking sites of Facebook and Twitter.
Captions are added towards the Facebook images to inform the audience about the topic.
However, within the twitter page of the Visionaire magazine hypelinks such as, instagram.com/p/fgAG2Ee8s/ are used to indicate a certain topic.
Press kit of XXL
Demographics of XXL
Demographics refers to, data which gathers information based on the population's characteristics. For example, a survey might be conducted to figure out the most common age range of a sample.
Example of Demographics:
The demographics insinuate that males are the most common gender with 78% to females which is 22%.
In addition to, the demographics also displays that the ethnicity which read the XXL most often are African Americans by a massive 67%.
The most common age range is 25-29 years by 29% emphasizing that, the XXL magazines targets middle aged adults. On the other hand, the least popular age range is 50+ with a minimal percentage of 1.
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