Audience reaearch Task (planning)

 I gathered some feedback from my target audience based on the final progress of my magazine. I also questioned my audience into the strengths and weaknesses of my magazine and how similar or dissimilar my magazine is towards my drafts/plans. Below are the following responses I received:

Draft of magazine 

 

*Models used to impersonate the celebrities Chris Brown and Pink

*Colour schemes: Black, white and grey

Title of publication: 'On cloud9'

Algerian Font used for masthead

Soft edged photos to be used in contents page or DPS

No more than two models on the front cover

Black background consistently

Original theme: Rock and R&B- Changed to one genre of R&B, as the two genres do not combine well together and it would be too complex to add two distinctive genres together. Moreover, I might not gain a lot of consumers if I chose the genres of R&B and Rock as some might prefer one much more than the other.

Q1) What are the advantages towards my magazine, if any?

Stephanie Amoako, 16 responded: “I really like your colour scheme and the images used, it suits the R&B genre.” 

Esther Yusuff, 16: “I like your colour scheme the choice of red and white on a black background really stands out; I like that you have a variety of colours which is engaging.”

Sammah Shariff, 16: “I like your colour scheme and the font in your masthead, it is unique and eye-catching.”

Yasmin, 17: “I really like the layout, you used the space effectively to make the most out of double page spread and it also looks very professional due to the layout and the simple colour scheme.”

Josephine, Gyamfi,16: “I really like the red boxes used in your contents page, it makes it look more realistic and professional and I like the idea of a slogan it makes your magazine stand out and look unique.”

Judging from the feedback based on the strengths of my magazine, the majority of 4/5 people were satisfied with my choice of colour scheme which was, red, white and black. I specifically chose this colour scheme to my original idea of white, black and grey because, the colour of red is more noticeable and gives off a more striking impression towards my magazine than the colour of grey which often connotes something dull.

Q2) What improvements could be made towards my magazine, if any and does it link well with my drafts?

Stephanie Amoako, 16 responded: “The font type could be improved on your contents page, I can’t really read it.”

“It links quite well with your plan because you used the colours of black and white to your magazine and you maintained the masthead of ‘Cloud9’.- Stephanie Amoako

Esther Yusuff, 16: “Too much colour scheme and the font on your contents page should be changed to a much simpler font.”

“It is ok compared to your drafts but, you did not manage to get a Chris Brown and Pink look alike as you mentioned.”-Esther Yusuff

Sammah Shariff, 16: “Change the white box on your contents page to a different colour, it looks a bit odd in white.”

“Your magazine doesn’t really link too much with your magazine because the font you used is different from the Algerian font and the models used are different.”- Sammah Shariff

Yasmin, 17: “Too much cover lines on the front cover, change the colours on your cover lines to one colour to make it easier to read.”

“Your magazine links well with your planning because you kept the black background and the models used relates well with the R&B genre and you also added pull quotes and a slogan similar to your plan.”-Yasmin

Josephine Gyamfi, 16: “The images on your contents page looks a bit squashed, I’m not sure about the white box on your contents, the fonts should be changed to Arial because I can barely read it.”

“I think that your magazine links well with your draft, I can see that you used a similar font and colour to your masthead but, the models don’t really link with your planning because they look nothing alike to ‘Chris Brown’ and ‘Pink’.”- Josephine Gyamfi

Judging from the feedback, most people suggested that I should change the font type on my contents page because it was difficult to read, I will try and change it to a much readable font such as, Arial or Calibri. In addition to, judging from the feedback I noticed how some people suggested that I should change the white box in my contents page to a different colour, I will try and change it to black to make it blend in with the black background.

In terms of my magazine linking with my drafts/plannings, 4/5 of my sample was satisfied with how similar my magazine was towards my drafts. However, 2/5 people implied that my choice of models did not look alike to my original plans. I decided to not get models to impersonate the celebrities of Pink and Chris Brown as that would be a difficult progress and it was better for my models to stand out as unique celebrities instead of a copy.

Audience Research feedback/ Additional information on magazine proposal

On 13/11/2013, I questioned a sample of five people to express their in-depth opinions towards my Magazine proposal presentation; below displays the following responses:

 Stephanie, 16:

What were the disadvantages of my presentation?

1)       “Shouldn’t have went back and forth and should have kept to one space.”

2)      “Should have spoken louder and more confidence.”

3)      “Should have more direct eye contact with the audience.”

4)      “Lack of organisation”

What went well within my presentation?

1)      “Good layout in presentation”

2)      “Good front cover.”

3)      “I liked how the presentation has a variety of fonts.”

Vijaya,16

What were the disadvantages of my presentation?

1)       “The text should be bigger.”

2)      “Speak louder”

3)      “Not just skip the pages”

4)      “Anita should have talked slower.”

5)       

What went well within my presentation?

1)       “The pictures are good.”

2)      “The background colour is good.”

3)      “The masthead is good because it is unique.”

4)      “Quite clear and engaging with the audience.”

Radhia, 16

What were the disadvantages of my presentation?

1)      “Speak a bit louder.”

2)      “Looking at the presentation too much, should just stay in one place.”

What went well within my presentation?

1)       “Good eye contact to the audience.”

2)      “Good use of images.”

3)      “Anita knew what she wanted for her magazine.”

4)      “The front page is good.”

5)      “Anita showed a variety of drafts meaning that she put a lot of effort into her work.”

Sarah, 16

What were the disadvantages of my presentation?

1)       “The title of masthead needs to relate to the R&B theme more.”

2)      “Rock and R&B does not go together.”

3)      “The colour schemes of black, white and grey is unappealing and depressive.”

4)      “There needs to be more rock pictures”

5)      “Why is there so many drafts of you magazine? It makes it seem like your confused of what to do with your magazine.”

6)      “Project your voice louder to look less of an amateur presenter.”

7)      “Should have stayed in one place.”

What went well?

1)      “The masthead is big and bold.”

2)      “The images used are vivid and clear.”

3)      “The title of the masthead is distinctive and unique.”

Josephine, 16

What were the disadvantages of my presentation?

1)       “Moving around too much, stay in one place.”

2)      “Need more bright colours.”

3)      “Project voice louder to look more confident.”

4)      “More colourful colour for the title.”

5)      “Should have asked more questions towards the audience so that you can engage with them more.”

What went well within my presentation?

1)       “Good use of images, I like how you have a range of both R&B artists and Rock artists.”

2)      “Unique title”

3)      “Very good layouts on your magazine drafts.”

4)      “I like how you show eye contact towards the audience.”

Summary

Judging from my evidence, the majority of my sample were above satisfied with my choice of masthead and images used; I would clearly agree to a great extent however, four out of five of my sample suggested that, my voice was too quiet; that I should have maintained my position while presenting. I will further use these suggestions as a room for improvement by, talking more clearly and loudly next time and not moving about too much. Moreover in terms of the actual magazine drafts, I will try and enlighten my colour schemes by adding more colours which symbolise happiness such as, gold, pink and yellow; also change the theme of R&B and Rock to one genre to lessen its complexity.